Why templates

A template is a ready-made layout for a creative. It already decides where the headline goes, how big it is, where the image sits, where the logo lands. Instead of building each ad from a blank canvas, you start from a template and fill in the words and pictures. The layout is designed; you supply the content.

Templates in braaand are built for AI

Each template in braaand carries far richer metadata than the templates in legacy apps. That extra information lets an agent understand the intent behind the composition, right down to each individual layer, so it works faster and gets things right the first time.

• Every text layer has a minimum and maximum character count, an ideal length, and a note on how to write it. The agent knows how much to say before it writes a word.
• Images land in the right spot on their own. braaand maps the focal point of every image added to your brand's library, whether you uploaded it or your agent found it on the web. Each one passes through the same ingestion pipeline and arrives with rich metadata and a point of interest already marked. So a photo sits well in a layout without manual cropping, and without the agent spending turns looking at it and nudging it.
• What it's for, and how to think about it. Each template spells out its purpose and carries notes that guide the agent on how to approach it: what it's built for, when to reach for it, and the idea behind the composition. The agent reads the intent instead of guessing at it. Templates even come in different kinds, from a polished branded layout to a concept piece like a fake notes screen.

So a template in braaand is built from the ground up for the age of AI and agents. That's what sets it apart from legacy software: the picture is the easy part, and the intent and guidance baked into every layer are what let an agent move fast and get it right.

How a creative gets made

When a request comes in, the AI doesn't start from nothing. It looks over the library and maps the request against the templates that fit, reading their metadata to pick the right one and the right variant. Then it fills in copy and imagery that already suit the layers, because the limits and the guidance are right there.

From there the rest is automatic. Your brand supplies the colors, fonts, and logo (that's how your brand flows in), and BrandFit keeps the layout clean as the real words land. The result is a set of creatives that are on brand and well composed, made in a fraction of the time it would take to build them by hand.

Where to go next

• How your brand flows in: set your brand once and it shows up everywhere.
• System templates: the polished layouts you start from.
• Variants: the different versions of a template, like color schemes.
• Formats: one template across square, portrait, story, and landscape.