Creatives

A creative is a finished ad. You make one from a template: it copies the layout, and you fill in the words and images for this particular post. From then on it's its own thing, so editing it never changes the template it came from.

Organized by collection

Creatives aren't buried in folders inside folders. Everything you produce files into a collection: a simple, one level container for a campaign or a batch of work. Run a campaign and braaand creates a collection from the run's title automatically, filing the run, its board, and every creative together. Name a collection when you launch (or when you create a creative by hand) and it files there instead.

Collections are easy to keep tidy. Rename an auto-named one and it graduates into a proper campaign. Merge two that turned out to be the same thing. Move a creative to another collection whenever you like. Deleting a collection never deletes what's in it; the contents just become unfiled.

Two labels help you slice further:

• Tags: whatever helps you find things later.
• Status: draft, in review, approved, or archived.

Filter and sort by collection, tag, or status. It stays simple even with hundreds of creatives.

Making a lot at once

This is where braaand shines. Ask your AI for a batch ("five story ads for the spring sale in three color schemes") and it makes them all from the right templates, on brand, in one go. You review, tweak the few that need it, and approve.

Exporting

When you're happy, render a creative to image files, or render a whole batch at once, and drop them into your ad manager.