Connect an AI client

braaand connects to the AI apps you already use, so your agent can read your brand and make things with it. There's nothing to install: you add one connector and sign in.

Add the connector

In your app's connector or integration settings, add:

https://mcp.braaand.ai/mcp

You'll sign in once in your browser, and that's it. This works in:

• Claude (desktop and web)
• Claude Code
• ChatGPT
• Cursor

The exact spot to paste the link is a little different in each app, but it's always under connectors, integrations, or MCP settings.

What your agent can do once connected

• Set up a brand from a manual and assets in one go.
• Pick a system template and instantiate it into your brand.
• Create client-specific brand templates from scratch when the catalog is not enough.
• Make and render creatives, getting the images back right in the chat.
• Run whole campaigns — hand start_workflow a brief (add templateIds to pin exact templates instead of letting braaand match), or author a custom pipeline with build_pipeline, and get back a share-ready review board. See Campaigns.
• Convert and compress images and save them into a brand's library.
• Read your brand so everything it writes and designs stays on brand.
• Find your local brand folder — sync_status reports whether (and where) braaand sync last mirrored your brands to disk, and whether that copy is stale. See The synced brand folder.

Renders and edits come back instantly. Anything that needs your AI to think, like writing copy or choosing images, uses your plan's credits. See AI credits.

Template work

Agents work with brand-owned templates. They can instantiate a polished system template into your brand, create a new brand template from scratch, and then tune it by editing the whole template or patching individual elements.

Useful tools:

• list_system_templates and instantiate_template turn catalog layouts into editable brand templates.
• create_template starts a brand template from a blank document or supplied JSON.
• update_template and update_template_element tune brand templates.
• create_creative, update_creative_element, render, and render_batch produce final creative assets.
• convert_image compresses, converts (WebP/AVIF/JPG/PNG), and resizes an image, and can save the result into a brand. It costs no credits. Point it at an image already in a brand with sourceAssetId so nothing large travels through the conversation, or pass a url; set saveToBrandId to add the result to the library. For batch-converting a local folder, the braaand images convert CLI keeps the file bytes out of the chat entirely.
• generate_image creates a new image from a rich text prompt (AI, costs credits — roughly 2/18/71 at low/medium/high quality, 15-60s). Set saveToBrandId to land it in the brand's library tagged generated / ai / agent and analyzed for POI; omit for a short-lived download URL. edit_image transforms an existing image (sourceAssetId/url/base64) guided by a prompt and an optional mask PNG whose transparent pixels mark the edit region (guidance, not a hard clip). For exact pixel dims, generate at the closest aspect and finish with convert_image.