Who pays for what
The brand's owner pays for everything that touches it, not the person clicking.
One rule covers both credits and storage:
Whoever owns a brand pays for everything that touches it.
Not the person clicking the button. Not the agent running the tool. The brand's owner.
Who counts as the owner
A brand is owned either by a person or by an organization.
- A personal brand is owned by whoever created it, and their Plus plan pays.
- An org brand (Team plan) is owned by the organization, and the Team plan pays.
Ownership doesn't move on its own. Inviting someone to help doesn't change who pays.
What that means in practice
You invite a friend to your brand. You're on Plus, they join as an editor, they upload 2 GB of photos and run the agent 30 times. The 2 GB comes out of your storage, the agent runs come out of your credits, and their own plan doesn't matter. If that's not what you want, don't add people to a personal brand; use a Team org instead.
An agency runs 30 client brands. Every brand belongs to the agency's org, so all the uploads and agent runs draw from the agency's shared pool. Reports show which brand drove the usage, so the agency can bill it back, but the pool itself is shared.
An outside agent (Claude Code, ChatGPT, Cursor). Same rule. When it works on a brand, that brand's owner pays. Plain actions like rendering, editing, and listing never cost credits; only the steps that need AI thinking do.
Want the client to pay instead?
Put the brand in a Team org that the client owns, and add yourself as a collaborator. You get full access, they cover the cost. For ongoing client work, the email-domain option does this cleanly: the agency keeps owning the brand but lets the client's team join.
Seeing what you're paying for
- Your billing page: your credit balance and storage, with a top-five brand breakdown.
- The admin billing view: every charge, and a per-brand storage breakdown with who's billed for each.