Image tool

The image tool is a small editor for the everyday image jobs that used to mean opening Photoshop: making a file smaller for the web, converting it to the right format, cropping to a shape, or nudging brightness. It lives under Tools on the brand overview, and it saves finished images straight back into the brand's asset library.

It is built for people who do not think in file formats. You pick what you want the image for, and it chooses the technical settings for you.

Getting an image in

Three ways:

• Drop an image onto the canvas, or click to choose one from your computer.
• Open from library to edit an image already in the brand. This opens the same searchable grid as the Assets page.

Every new image starts clean, with no crop or adjustments, and both output settings on Original so nothing changes until you ask it to.

Crop and rotate

Turn on Crop and drag the box to frame the shot. Pick an aspect ratio (1:1, 4:5, 16:9, and so on) to lock the box to that shape, or leave it Free. Rotate turns the image 90° at a time. Crop and rotate work together, and the preview always shows exactly what you will get.

Adjust

Three sliders, previewed live: brightness, contrast, and saturation. Click the number next to a slider to reset it.

Generating with AI

No image yet? Describe one instead. On the empty stage, write a prompt (subject, setting, mood), pick an aspect ratio and a quality tier, and hit Generate. The result opens right in the tool, so you can crop, adjust, and save it like any other image. Generation uses credits — the button shows an estimate before you commit (low is a couple of credits, high is for final hero assets).

AI edit

With an image loaded, the AI edit panel changes the picture itself: "replace the sky with a dramatic sunset", "remove the car". Optionally hit Paint area and brush over the region you want changed — the AI focuses there (it treats the painted area as guidance, not an exact stencil). Undo AI edit brings back the previous version. AI edits also use credits; everything else in the tool stays free.

Choosing the output

Two simple choices, each written in plain language.

Format is about compatibility and quality:

• Original quality keeps the file's format and full quality. Nothing is re-compressed.
• Compatible saves a JPG. It opens everywhere, including email and older machines.
• Modern web saves a WebP. Smallest files, best for websites. Recommended for most cases.
• Custom lets you pick the exact format and a quality slider yourself.

Size is about dimensions:

• Original keeps the image at its current size.
• Small (up to 800px) is good for social avatars and thumbnails.
• Medium (up to 1600px) is great for most website images.
• Large (up to 2560px) suits hero images, or images you plan to crop later.
• Custom takes an exact longest-edge size in pixels.

The tool never enlarges an image, so a size bigger than your original is greyed out with a note explaining why. Leaving both on Original and saving just makes a straight copy.

Saving and downloading

• Save to library adds the edited image to the brand as a new asset.
• Download saves the result straight to your computer.

When you opened an image from the library, saving gives you two choices:

• Save a copy (the safe default) leaves the original untouched.
• Replace original overwrites the image in place. Because templates reference an asset by its ID, replacing updates the image everywhere it is used, including any templates and creatives. The tool warns you before it does this.

Quick compression without the tool

For a one-off, you do not even need to open the tool. Drop an image onto the command bar and ask, for example, "compress this for the web" or "convert to WebP", and you get a download back. You can also save that result to a brand's library from the result card.